DAVID PATTON
DAVID PATTON is the world-renowned marketing expert and CEO of Grey Group Europe, Middle East & Africa (EMEA). Patton started his career at Nintendo as the UK Product Manager but soon became the European Vice President, Marketing for PlayStation at Sony Computer Entertainment Europe. During his 9 years with the company he was responsible for implementing the widely acclaimed marketing strategy, positioning and planning for this most famous Sony brand. His outstanding business success resulted in yet another promotion – Patton was appointed Sony Europe's chief marketing strategist responsible for all communication activities across Sony consumer and B2B divisions in over 40 countries. During his rich professional career, Patton participated in the production of over 100 TV commercials and won a number of prestigious awards, most notably the 1991 Grand Prix at the British Television Advertising Awards for the 'PlayStation Double Life' and the 2004 Cannes Grand Prix in 2004 for the 'PlayStation Mountain'.
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" Had a great time - it was an awesome conference (and the parties were amazing). Congratulations again! "
Tim Hwang
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" I enjoyed the Festival very much. I thought it was well organized, informative and fun. Anyone involved in media in and around Croatia would greatly benefit by attending. Panels and speakers were interesting, diverse and represented great expertise there respective areas. "
Rob Lee
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" My impressions are more than positive. Weekend is a big, internally minded meeting! "
Alexander Oswald
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" I had a great time at the Festival! It all seemed to go very smoothly...It was my first trip to Istria and I loved the whole experience. "
Chris Matyszczyk
