Brand Awareness...Yada, Yada, Yada

What do clients really want and expect from the agencies? Is it always possible to put their ideas into practice? How is it possible to please everyone and once and again build the client’s brand?

We will try to answer these and many other questions in cooperation with the Croatian association of advertising agencies HURA. Even if the agency is forced to say 'No, that will not be a good thing for your brand' a thousand times.

The morning shows how the day will be

In the company Martin Milinković, a moderator who has been working on a famous radio station for years now, and many other morning show stars on radio stations around the region, you will learn just how that years-long global trend had finally penetrated our borders and in what direction it is heading in the coming season!

JON WILLIAMS

Fresh from judging at the Cannes Advertising Festival this year Jon has some fairly fresh points of view as to where the world of advertising is going.

He began his career in traditional advertising, and then spent nine years exploring digital, before coming back above the line to take the post of Chief Creative Officer of Grey London. That experience makes him unique in the UK.

Following the recent $100 Allianz win in which he was instrumental, Jon was promoted to the post of Chief Digital Officer for Grey EMEA to lead that business globally and develop the network.

Previously he worked at Beattie McGuinness Bungay where he held the position of Head of Digital, before that he was Creative Director/Joint Managing Partner at Wunderman/Y&R and Interactive chief at Publicis.

He has worked above, below, through the line and online on brands as diverse as Honda, Toshiba, Carling, adidas, Hewlett Packard, X-box, Microsoft, Land Rover, the DePaul Trust, Renault and the British Heart Foundation.

His work has travelled globally, and has won over 100 international awards for both creativity and effectiveness, including eight Cannes Lions, D&AD, Creative Circle, BTAA, the Art Directors Club of New York, and a number of Grand Prix¹s including the DMA, Precision Marketing and IMAA.

Creatively, he developed the first genuinely interactive TV ad ever broadcast, the first MPU in Europe, the first use of near-field mobile enabled posters in a national campaign, and the iPint, the world’s first native branded application for the iPhone, more popular on the App Store than FaceBook it has been downloaded more than six million times. He’s also just finished the world’s first pan-European, crowd-sourced, co-created longform film project for Honda ­Live Every Litre.

TEENAGERS - STRANGE CREATURES

Welcome to the era of 21st teenager century: they know the answers to all questions, talking web language; they are active participants in social networks and most loyal followers IT achievements. Panel 'Teenager - a strange creature, "will reveal how today's lifestlye of our kids experience teen media and whether it first more into their world? One of the first youth journalists, Neven Kepeski, who will moderate a discussion about the generation that does not know a world without the internet!

WHO WEARS PRADA?

On the panel 'Who wears Prada' there will be talk about today’s relation between fashion and media, in which one can't do without the other. Under the baton of the real connoisseur of the fashion, Nenad Korkut expect nothing but top 60 minutes with questions about the influence of the media on fashion and vice versa, how the user communicates with the fashion industry…Dress code: must attend!

DAVID PATTON

DAVID PATTON is the world-renowned marketing expert and CEO of Grey Group Europe, Middle East & Africa (EMEA). Patton started his career at Nintendo as the UK Product Manager but soon became the European Vice President, Marketing for PlayStation at Sony Computer Entertainment Europe. During his 9 years with the company he was responsible for implementing the widely acclaimed marketing strategy, positioning and planning for this most famous Sony brand. His outstanding business success resulted in yet another promotion – Patton was appointed Sony Europe's chief marketing strategist responsible for all communication activities across Sony consumer and B2B divisions in over 40 countries. During his rich professional career, Patton participated in the production of over 100 TV commercials and won a number of prestigious awards, most notably the 1991 Grand Prix at the British Television Advertising Awards for the 'PlayStation Double Life' and the 2004 Cannes Grand Prix in 2004 for the 'PlayStation Mountain'.

PETE RADOVICH

Pete Radovich is the well-known U.S. sports producer of Croatian descent and winner of this year’s Sports Emmy Awards. He has so far won as many as 15 Emmies, which a true global feat! Radovich is one of the irreplaceable members of the CBS team covering the leading sports events around the world. Despite living in the States, this sports and media expert has strong ties to Croatia. His love of and devotion to his homeland (his father is from the island of Kapri in the waters off Šibenik, while his mother is from the island of Pašman) is best seen in his rather sincere and easily recognizable passion for all the sports performances of the Croatian athletes on all the major sports competitions, at which Radovich continues to tirelessly promote Croatia.

The application process for yet another Weekend has begun!

This year as well there will be another Weekend Media Festival held in Rovinj. Your place at the festival can be reserved at promotional prices.

Weekend Media Festival brings David Plouffe, Barack Obama's campaign leader and PR strategist, to Zagreb

Due to an overwhelming interest in expanding the Weekend Media Festival, region's largest communications industry's festival, the organizers have decided to launch the Weekend Sessions. During a number of one-day happenings all over the region the Weekenders are going to organize a number of interesting lectures and panel discussions throughout the year. The first such Weekend Session will take place on December 3, 2009 in Zagreb, when the Weekenders are going to bring U.S. President Barack Obama's PR strategist David Plouffe to Croatia.

Central and Eastern European Music Publishing Conference

CEEMPC, the Central and Eastern European Music Publishing Conference, is an annual conference organised by and for music publishers from the region which addresses and deals with region-related issues.