HRVATSKI molim!

Weekend gathers regions communications industrys elite

Robert Lee (SAD)

Lecture and workshop on REALITY SHOWS

For years now Robert Lee has been the head of the biggest talent agency in the United States, the William Morris Agency. He is the former manager of B ...

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Rovinj recently hosted the second annual Weekend Media Festival, region's biggest communications industry's festival. In just three days of the festival Rovinj welcomed over 2,000 experts in the media, PR and marketing. Moreover, this year's festival was covered by 275 accredited journalists from Croatia, as well as countries in the region and SEE. Furthermore, this year as well the organizers provided free accommodation for over 200 students of political sciences, journalism, PR and marketing from all the countries in the region.

Weekend welcomed a number of international speakers, including Google's Head of New Markets, Christian Hernandez Gallardo. Various world-renowned guests talked about the future of advertising and print media, music and production, as well as Twitter and viral phenomena. The creator of the biggest reality shows in the United States and former manager of Britney Spears and Justin Timberlake, Robert Lee, headed a workshop which allowed Weekend's most creative participants to take part in the creation of the next big reality show.

Particularly interesting were the festival's panel discussions, which drew together the leading people of the region's media giants, as well as marketing and PR industry. Among other things, they discussed the boundaries of privacy in the media, business media's future, branding of various travel destinations and PR's influence on the creation of media content.

For the first time at the festival, experts from the communication industry were joined by the leaders of the region's business scene, namely T-HT CEO Ivica Mudrinić, CROATIA Osiguranje CEO Hrvoje Vojković, TDR CEO Davor Tomašković and chairman of the Croatian Chamber of Economy (HGK) Nadan Vidošević, who spoke about their view of the media's influence in times of crisis.

Finally, a number of exclusive promotions took place during the festival. Thus, for instance, the two most significant music destinations in the region, EXIT and PAPAYA, inked a cooperation contract. Furthermore, Rovinj welcomed the stars of the latest telenovela, Dolina sunca, which had an exclusive promotion at the Weekend.